Motto by Hilton
Challenge.
Hilton sought relevance with young urban travelers who enjoy the value, style, and locations that home sharing affords.
Solution.
Motto by Hilton, a micro-hotel brand imbued with local expertise, flexible design, and a level of taste that urban travelers don’t often see in global hotel chains today.
Result.
The Motto by Hilton brand earned just under 1B impressions at launch, and is now breaking ground globally.
E!’s Front Five
Challenge.
E! wanted to connect with young, style-hungry audiences but lacked credibility in the fashion category.
Solution.
We created E!’s Front Five, a reality docu-series taking viewers through five days of fashion’s biggest moment, New York Fashion Week, with five movers and shakers in fashion.
Result.
The show grew over five seasons, expanding from social to broadcast, out of home, and live events, and gained VISA sponsorship.
Venn Skincare
Challenge.
Venn, a new brand launching in a saturated skincare market, was trying to change complex skincare behaviors with a streamlined product and routine.
Solution.
To inspire change requires trust, so we built it through education, endorsements, and peer reviews. We key scientific claims on our channels and seeded product to review sites, generating thousands of testimonials for an authoritative presence at launch.
Result.
Led to early trust by luxury retailer Net-a-Porter, setting the bar for future stockists and collaborations.
Katy Perry Collections
Challenge.
Katy Perry was diving into a new category: footwear. Known for her colorful pop antics, not her fashion instincts, she needed to launch her brand online and establish credibility in a new category.
Solution.
To establish an audience in an area Katy was not known for, we targeted her existing fans with a colorful online identity, positioning Katy Perry Collections as an extension of the star’s poppy personality.
Result.
In the first three months, we grew to over 110K social followers, received over 5.3B social impressions, and generated 7,200 hashtagged posts by users.
Brilliance by Swarovski
Challenge.
Swarovski needed to drive awareness and engagement during fashion month among fashion insiders and the larger social community.
Solution.
Swarovski became the first brand partner of KiraKira+, a photo app at the apex of its popularity, with a custom sparkling filter called "Brilliance.”
Results.
Received an earned media value of $967.3K and +106MM impressions, while further driving the association of Swarovski with the idea of sparkling.